Social Responsibility in Business, says Poll.
and responsibility may not be a favourite of BC’s business elite and
media, the a growing number of Canadians are seeing it as a key factor
business, says a recent poll.
The findings of
the polling firm Ipsos-Ried earlier this month says over three quarters
Canadians think most companies practice some degree of social
but could do better, as most feel the profit motive takes too much of a
priority over social and community interests. Only 14 per cent think
firms are doing a very good job.
of corporate social responsibility is underlined by the finding that a
of Canadians have rewarded or punished a company for their corporate
citizenship in the last year,” says Ipsos-Ried’s press statement upon
of the poll. “More than half (55 per cent) say they have consciously
buy a product or service from one company over another because they
company was a good corporate citizen. About the same number (52 per
consciously refused to buy a product or a service from a company not
business in a socially responsible way.”
The poll says,
while Canadians clearly want to see companies operate in a socially
manner, this doesn't prevent them from questioning the motives of
undertake these socially responsible activities. The public thinks
companies are motivated more by their bottom line (68 per cent) than
they care about being socially responsible (29 per cent).
of this cynicism, stories about good corporate behaviour are more
than stories about bad corporate behaviour,” Ipsos-Ried said. “More
two-thirds (68 per cent) of Canadians say that a corporate social
responsibility news story about a company that has been singled out for
positive action is more likely to grab their attention than a story
company that has been singled out for a very negative action (29 per
definition of “social responsibility” varies from agency to agency or
sector, the general standards are measured in terms of respectful
relations, including respect for, or interest in, unions and workplace
democracy, healthy ecological practices, contribution to community
and activities, respect for human rights and liberties, accountability
consumers and the public and support for social equity.
The poll was
conducted between August 19 and 21 of this year of a cross-section of
Canadian adults. These data are statistically weighted to ensure the
regional, age and sex composition reflects that of the actual Canadian
population according to 2001 Census data. The pollster estimates the
have a 95 percent certainty factors that the overall results are within
percentage points of what they would have been had the entire adult
population been polled.